About Us



The Wilderness Way carries the largest selection of kayaks in the Big Bend and is proud to be the only authorized dealer in the region for Hobie, Bonafide, Hurricane, Jackson Kayaks and BIC Stand Up Paddleboards.

We don't have the big box store mentality.  We specialize in customer service with knowledgeable sales staff that can put you in the right boat with the correct accessories. Kayak retail, Kayak Fishing, Kayak Rentals, and Tours.

Tours and Rentals


The Wilderness Way is proud to offer a variety of outstanding tours. The Tours are guided by experienced paddlers, knowledgeable about the history and ecology of the region.  

We offer pedal to paddle tours (biking and kayaking), overnight camping and kayaking, coastal and river paddles.

Our rentals are daily or weekly and our fleet consists of recreational, as well as, fishing kayaks.

Reel Fin Addict Kayak Fishing


We fish the coastline of Wakulla, Franklin, and Taylor counties that make up the Forgotten Coast along with many of the area's rivers and lakes. 

Our diverse fleet of Hobie and Jackson kayaks can take you on an exciting fishing adventure for redfish, trout, flounder, cobia, king mackerel, and tarpon, suitable for all experience levels from beginner to extreme.


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Contact Us

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

The Wilderness Way, Inc.

3152 Shadeville Road, Crawfordville, Florida 32327, United States

(850) 877-7200


Closed Monday

Tuesday - Saturday 10 -6  

Sunday  10 - 5

Drop us a line!