Welcome to The Wilderness Way, Inc.




MSRP $2399.00  Less 20% = $1919

Length 11'10   Width33"

Total Capacity 400 lbs.

Pedal or paddle with the Cruise FD! Our unique prop system helps keep the system clear of obstacles and easy to clean and is protected by an articulating daggerboard. The daggerboard serves to help positioning in the wind and also acts as a keel in adding stability when standing on the deck. The Flex Drive is easily deployed with the flip of a lever and an interchangeable electric motor driven head unit will be released in 2019. The hull of the Cruise FD is sharp and cuts swiftly, silently and efficiently through whatever water it encounters. Combined with an industry-leading turning radius, the Cruise FD is positioned to be a standout on the water. At 86 pounds without the drive, the Cruise FD expands on the new Flex Drive family of Jackson Kayaks with a solid recreational platform that is quick, nimble and ready for casual tours or can be customized for fishing adventures.



MSRP  $1299 less 20% = $1039

Length  14'8"  Width 33"

Total Capacity 550 lbs.

This all purpose kayak is built for two and designed around the Kilroy, one of Jackson's top selling sit inside kayaks! Its a very stable, easy to enter, comfortable and fast kayak. Perfect for those who want the comfort of staying dry yet want the performance to get from point A to point B. The Tripper will come with the famous Jackson Kayak Elite Seat System that comes with high low seating and moving foot pegs to give you unlimited positioning power for your seating arrangements.



 MSRP  $ 1899 less 20% = $1519

Length 12'8  Width 35"

Total Capacity 450 lbs

Weight  89 lbs w/o seat

 The MayFly is a fly fishing oriented sit-on-top, loaded with features to make kayak fly fishing more fun and user friendly. The MayFly has a versatile hull optimized for tracking, stability, and speed in popular fly fishing conditions and destinations, including tropical flats, slow-moving rivers, lakes and ponds. Recognizing the unique challenges faced by fly fisherman, particularly fly line management, the MayFly includes a myriad of design aspects to address the needs of fly fisherman creating the ultimate kayak fly fishing platform. Snag-free footrests and features, protected fly box storage, unique fly rod storage options, rod butt props for dealing with tangles, integrated and protected fly patches, and more cater to the high-performance features expert fly fisherman need while being versitile and stable enough to bring new kayak fly anglers into the sport.

About Us



The Wilderness Way carries the largest selection of kayaks in the Big Bend and is proud to be the only authorized dealer in the region for Hobie, Bonafide, Hurricane, Jackson Kayaks and BIC Stand Up Paddleboards.

We don't have the big box store mentality.  We specialize in customer service with knowledgeable sales staff that can put you in the right boat with the correct accessories. Kayak retail, Kayak Fishing, Kayak Rentals, and Tours.

Tours and Rentals


The Wilderness Way is proud to offer a variety of outstanding tours. The Tours are guided by experienced paddlers, knowledgeable about the history and ecology of the region.  

We offer pedal to paddle tours (biking and kayaking), overnight camping and kayaking, coastal and river paddles.

Our rentals are daily or weekly and our fleet consists of recreational, as well as, fishing kayaks.

Reel Fin Addict Kayak Fishing


We fish the coastline of Wakulla, Franklin, and Taylor counties that make up the Forgotten Coast along with many of the area's rivers and lakes. 

Our diverse fleet of Hobie and Jackson kayaks can take you on an exciting fishing adventure for redfish, trout, flounder, cobia, king mackerel, and tarpon, suitable for all experience levels from beginner to extreme.


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Contact Us

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

The Wilderness Way, Inc.

3152 Shadeville Road, Crawfordville, Florida 32327, United States

(850) 877-7200


Closed Monday

Tuesday - Saturday 10 -6  

Sunday  10 - 5

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